Marvel Cancellations: Smart Business or Proof of Insanity?
It has been widely speculated how Marvel would respond to DC's New 52, especially with DC dominating media attention and market share in the last three months. Would they do a "revamp" of their line as well? Would they try to use their new parent company to gain a wider audience? Would they keep calm and carry on? We may now have our answer with recent announcements that Marvel is canceling several of their lowest selling series, yet offering just as many issues as last year. Instead of offering a wider variety of titles to appeal to more readers, Marvel's (continued) strategy will focus on "double shipping" their flagship character titles each month, forcing loyal customers to spend more and make up for Marvel's loss in short term sales. As of late, I've found it hard to find the time to write about comics. I have been reading plenty, but few subjects seemed pressing enough to motivate me to make the time to voice my opinion. The month of October ...