Price Points and Tipping Points
This is old news for those of you following the comics blogosphere, but individual comic books are now more commonly priced at $3.99 versus the $2.99 cover price we have grown accustomed to over the last several years. In other words, bummer . I'm feeling the pinch more than ever, and not just because of the economic downturn. Two things are putting my comic book budget under scrutiny: the first one being that as successful as I have been to convince my pals to read comics in trade paperback form, I still see the same expression cross their faces when I suggest they pick up an individual issue at cover price. It's a combination of "Are you for real?" and "Umm....Why?" That is, except when I hand them one of the increasingly popular $1 first issues. Everyone's doing it! I'm pretty sure Vertigo started the trend, and now every major publisher is jumping on board . I've even seen some stores setting up a $1 issue rack to entice readers, often cl...