$2.99 Comic Books - Too Little Too Late?
With the recent announcements from both DC and Marvel that they would release all new comics at $2.99 , I find myself torn between feeling relief / confusion / skepticism. This drastic measure is no doubt a direct result of rumbles amongst fans and retailers alike the past few months, not to mention slumping individual issue sales. Until these changes hit the shelves, it's hard to say how this gamble will play out for the big two - will it be a winning move or a bust? Here's a look at the possible outcomes from both sides. Cheaper Books = More Customers = More Sales 2010's mantra among fans seems to be "less is more" as pull lists have gotten shorter and shorter for many regular customers. Citing high price tags and waning interests, fans are finding that they can live without the five ongoing Avengers titles and stick to one or two. With the prices being lowered, those that dropped a title for the high price tag may decide to start reading it again. A 25% di...